The decision layer for spend

The intelligence layer where loyalty meets payments.

SpendOS is the infrastructure and decision engine to increase your transaction volume, engagement, and help monetise value across payment ecosystems.

Dashboard

Workspace performance, live campaigns and next actions

Active users
412K
+18.4% this month
Influenced GMV
INR 18.7Cr
card-first activation
Live campaigns
42
8 need review
UPI leakage risk
1.2M users
viewing offers, paying UPI
Client next actions

Launch the Payday Essentials campaign

Recommended for Apex app users who moved high-frequency transactions to UPI in the last 30 days.

Brands

BigBasket, Swiggy, HP

Budget

INR 28L forecast burn

Expected lift

+11.8% card usage

Performance trend

Offer views to card redemption

Live campaign board

Draft, scheduled, live and paused campaigns.

CampaignBrandsAudienceStatusROIAction
Weekend Entertainment PackNetflix, PVR, ZomatoOTT-heavy Gen ZLive5.2x
HP Fuel BoosterHPSalary usersScheduled3.8x
Corporate Travel MaxMakeMyTrip, UberExpense usersDraft4.1x

Brand supply

Active partners and offer status.

BrandOffer previewStatusROIAction
HP
7% cashback on fuel above INR 999Live supply4.8x
Netflix
INR 150 back on subscriptionLive supply5.2x
Zomato
12% weekend dining rewardApproval ready3.9x
MakeMyTrip
5% travel cashback on cardsLive supply4.1x
BigBasket
INR 100 back on essentialsLive supply3.2x
Swiggy
Payday food rewardsApproval ready4.4x
Uber
Airport ride cashbackLive supply3.6x
Dashboard1 / 4

the gap

The value exists.
It just never surfaces.

Email. Notification. Inbox. All too late. The payment moment has no brand presence.

68%

of loyalty rewards expire without being redeemed

3 Sec

the payment decision window your offer never reaches

83%

of brands absent when customers decide to pay

How it works

How it works

From offer to outcome. End to end.

From offer to outcome.
End to end.

Brands142 partners
Banks18 issuers
Networks4 rails
All offers247 active
Brand
Home goodsNorthwind Co.
15%
Bank
Dining pointsPlatinum issuer
Network
Grocery offerNetwork rail
$10

Offer procurement

Source offers from brands, banks, and networks. One place.

5 campaignsLive
$48,632
+18%vs yesterday
M
T
W
T
F
S
S
M

 Intelligent dashboard

Track every campaign live. Know what's working before it ends.

Campaign creationQ3 activation · Draft
Building
Cardholders · 90-day inactive
cohort2.4M users
Avg monthly spend ≥ ₹5,000
spend₹5k+
Push notifications enabled
channelOpted in
Matched audience
0
ScheduleTomorrow, 9:00 AM IST
PushSMS
No engineering needed
Launch campaign

Campaign creation

Build targeted campaigns by cohort and spend behaviour. No engineering.

MerchantBest way to pay
Complete purchase
Instant savings applied: ₹1,840
Bank cards with offers
HDFC
Millennia ···· 8821Visa
₹1,8405% cashback
AXIS
Neo Card ···· 3298Mastercard
₹120Instant off
Loyalty points & rewards
Apex CoinsBalance: 1,400 pts
₹200Redeem 200
Pay now₹12,490

Payment-moment surfacing

Your offer reaches the right customer at the exact second they decide to pay.

Brands142 partners
Banks18 issuers
Networks4 rails
All offers247 active
Brand
Home goodsNorthwind Co.
15%
Bank
Dining pointsPlatinum issuer
Network
Grocery offerNetwork rail
$10

Offer procurement

Source offers from brands, banks, and networks. One place.

5 campaignsLive
$48,632
+18%vs yesterday
M
T
W
T
F
S
S
M

 Intelligent dashboard

Track every campaign live. Know what's working before it ends.

Campaign creationQ3 activation · Draft
Building
Cardholders · 90-day inactive
cohort2.4M users
Avg monthly spend ≥ ₹5,000
spend₹5k+
Push notifications enabled
channelOpted in
Matched audience
0
ScheduleTomorrow, 9:00 AM IST
PushSMS
No engineering needed
Launch campaign

Campaign creation

Build targeted campaigns by cohort and spend behaviour. No engineering.

MerchantBest way to pay
Complete purchase
Instant savings applied: ₹1,840
Bank cards with offers
HDFC
Millennia ···· 8821Visa
₹1,8405% cashback
AXIS
Neo Card ···· 3298Mastercard
₹120Instant off
Loyalty points & rewards
Apex CoinsBalance: 1,400 pts
₹200Redeem 200
Pay now₹12,490

Payment-moment surfacing

Your offer reaches the right customer at the exact second they decide to pay.

The Integration

Own the payment moment.

spendos · install
ready
API
SDK
WebView
01
02
03
04
05
06
07
// 1. Install
$ npm install @spendos/api
// 2. Connect
client.connect({ key: 'sk_live_…' })
Connected
Stack untouched0 deps changed

Connect

Plug in. API, SDK, or WebView. Stack untouched.

Launch

Build and publish campaigns. No engineering tickets. No wait.

Optimise

See what moved. Full attribution. Act on it.

spendos · install
ready
API
SDK
WebView
01
02
03
04
05
06
07
// 1. Install
$ npm install @spendos/api
// 2. Connect
client.connect({ key: 'sk_live_…' })
Connected
Stack untouched0 deps changed

Connect

Plug in. API, SDK, or WebView.
Stack untouched.

Launch

Build and publish campaigns.
No engineering tickets. No wait.

Optimise

See what moved.
Full attribution. Act on it.

Built for

One decision layer across the entire payment chain

Six surfaces. One Value Network. Every transaction becomes an opportunity — for the right person, at exactly the right moment.

Increase transaction engagement, conversion, and monetization without rebuilding the existing stack.

Why SpendOS

The infrastructure layer your team doesn’t need to rebuild.

SpendOS unifies engagement, orchestration, and analytics into one embedded infrastructure layer — without rebuilding existing payment or loyalty systems.

Launch in weeks. Not quarters.

Pre-built infrastructure for offers, rewards, campaigns, and transaction engagement across existing payment ecosystems.

Embedded into existing systems.

Deploy through SDKs, APIs, or WebViews without replacing your payment, loyalty, or merchant stack.

One platform across multiple stakeholders.

Banks, PSPs, TPAPs, merchants, enterprises, and networks operate through the same programmable value infrastructure.

Enterprise-grade controls built in.

RBAC, audit logs, feature flags, multi-tenant architecture, and UAT environments designed for enterprise deployment.

Measure real economic outcomes.

Track transaction uplift, engagement, activation, utilization, campaign ROI, and influenced GMV from a single decision layer.

Designed to evolve with your ecosystem.

Start with offers or engagement. Expand into acquisition, orchestration, loyalty, checkout intelligence, and value routing over time.

No payment stack replacement

No payment stack replacement

No merchant-side rebuild

No merchant-side rebuild

No loyalty system migration

No loyalty system migration

The platform

Invisible infrastructure. Measurable outcomes.

Transaction Intelligence Core

One offer per transaction. Decisioned in real time.

Value Network

Six surfaces. One connected intelligence layer.

Loyalty Studio

Build and run campaigns. No engineering dependency.

Full attribution

Know what changed behaviour. Every transaction.

The cost of leaving value on the table.

The cost of leaving value on the table.

Traditional Approach

Offers sent too late — decision already made

Same reward for every customer, every swipe

Budget spent. Behaviour unchanged. No data.

With SpendOS

Right offer, right customer, right moment

Incentives weighted to margin — not flat rate

Full attribution. Every offer. Every outcome.

Sub-100ms decisioning

Sub-100ms decisioning

RBI data localisation compliant

RBI data localisation compliant

99.99% uptime SLA

99.99% uptime SLA

Your customers are deciding right now. Are you there?

Get a complete walkthrough. Be live in weeks.